I like using something called the XY framework to describe the hook. “What’s our hook? What’s our refreshing twist on the familiar themes our content explores?” What is a Hook? It’s what separates you from the noise and brings people back for more.Īll of this means we should stop today and ask ourselves this question: It’s what they discuss when referring others to you.
It’s what causes your exploration and ideas to resonate, emotionally, with the audience. I’d add that the hook should also make your work memorable. The quest is one of six different types of hooks that make your content irresistible to others.Īs defined by marketing author and keynote speaker Andrew Davis, a hook is a refreshing twist on a familiar theme designed to ensnare your audience. This is an example of motivating people using something called the quest - a call to adventure, a rally cry to join a journey of understanding or discovery, even if it’s intellectual and not physical. Instead, teach them to yearn for the vast and endless sea.”
“If you want to build a ship, don’t drum up the men to gather wood, and divide the work, and give orders. He also knew a thing or two about motivating others. Antoine de Saint-Exupery was a French aviator, writer, and author of The Little Prince.
